LARONG PINOY CONTINUES TO BE A FAVORITE SPORTS FEST ACTIVITY FOR MANY
FILIPINO COMPANIES. BEYOND PLAYING ON
THE DAY OF THE EVENT, THE GAMES IS CAPABLE OF BUILDING STRONG EMPLOYEE
RELATIONSHIPS.
The Traditional Filipino Street Games continues
to be a favorite sports fest activity for local companies. Private business
corporations continues to request Magna Kultura Foundation (the national
proponent of the games) to organize the Larong Pinoy event as a company sports
fest activity.
This year, over a hundred companies
organized Larong Pinoy mini-Olympics. Among the latest companies that played the
Filipino games are: Asian Development Bank (ADB), Nissan Motors, Red Ribbon,
United Coconut Planters Bank, Cocolife, the Dept of Health, Punongbayan &
Araullo, Panasonic, Equicom Group of Companies, Eagle Cement, Chevron Phils., Ahnex
Builders, and many others.
Human Resource Department heads saw the
Filipino Street Games as an effective instrument for employee bonding. Indeed, the games are able to make employees
from different departments easily get acquainted with each other; and, like
childhood playmates, the bonding experience goes beyond weeks, even months,
after the event.
The Larong Pinoy Sports Fest event
excites employees into doing things that they did in the childhood days,
especially the elder adults. From day one, after HRD announces Larong
Pinoy as the sports fest activity, the office environment become high on
enthusiasm; making employees talk about the games, their childhood experience,
and even practicing within the office. It brings the corporate community alive.
In the past, most companies have been
doing the regular basketball, volleyball and badminton events, until Human
Resource Department staff discovered the fun experience that Larong could
bring; on top of the teambuilding capability it can offer. And what makes the Larong
Pinoy sports fest even unique is that Magna Kultura Foundation organizes it like
a real “Olympics event”, with professional tournament system and officiating,
with live annotation and hosting, with team captains, torch relays, and all the
works. And, amidst all these, the HRD staff and sports committee can play on
the event day without the hassle of running the company event.
Amidst the modern age of computers and
high-tech gadgets, Magna Kultura Foundation has been implementing Larong Pinoy
sports clinics and tournaments in schools and Barangay communities since
Y-2003.
When local Filipino corporations started requesting Magna Kultura to
organize company sportsfests for employees, the foundation saw it as an
opportunity to advocate the games among adults; to make the adults
fellow-advocates for ‘promoting’ the games among their children.
The advocacy to promote "Laro ng
Lahi" is a timely crusade amidst the age of globalization. The traditional
Filipino Games is a cultural treasure that is cherished by many Filipino to
this day. It is not true that it is no longer played by
children, as some would say that it has vanished in Philippine society in the
age of computers and high-tech gadgets. In many urban and rural areas, a great
majority of Filipino children still play outdoor street games as most of them
are still unable to own expensive high-tech gadgets.
Larong Pinoy is very
much alive in the Philippines. And now that many companies are playing the
games, the revival becomes stronger. The adults are playing the games again, and
using it to make friendships in their company come alive. Thus, using the games to build the company's culture.
This is our games. This our
culture. Let us keep it alive, even in the modern age, because this is
what makes us stand as a Filipino race. Preserve and advocate things
that are FILIPINO.
To organize Larong Pinoy Sports Activities,
contact
DICKIE AGUADO, Executive Director - MAGNA
KULTURA FOUNDATION
Tel. Nos. : (02) 514-5868 /
Mobile: 0917-8990025 or 0922-8990026
Or Email us: kulturapilipinas@gmail.com
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